Andrew Wyeth: In Retrospect - Print & Digital Concepts
Creative direction and lockup concepts for the Fall 2017 exhibition, "Andrew Wyeth: In Retrospect" at the Seattle Art Museum. Videos and display ads used for promotion online and on a dedicated microsite, under art direction of Muneera Gerald.
My role: concepting a creative direction for the look and feel of the campaign, playing on the notion of dualities in the artists work. Creating a digital presence that evokes the campaign direction, through video content, animations, a dedicated microsite and ads.
Video stories I made for the Microsite, depicting scenes from Wyeth's work and his relationship to them.
Display ads, art direction by Muneera Gerald.
Dedicated WordPress Microsite designed & coded by me, art direction by Muneera Gerald.